It happens every year. You block a day out of your busy calendar to spend some time developing your growth goals for the coming year. Maybe you even write down some of the marketing strategies you want to use to get you there. But then things come up, and you never seem to find the time to write that blog post or send that email. Months pass, and your marketing to-dos get bumped to the bottom of your list. You promise yourself that next year will be different.
We’ve found that a lack of a comprehensive content marketing plan is the primary reason most businesses don’t follow through with their marketing intentions. Without a clear goal and path forward, marketing efforts often fail to get off the ground. At Balius, we can show you a different way! Our team can work with you to put together a content marketing plan and help you execute it so you can get closer to reaching your growth goals this year.
A content marketing plan is an excellent complement to your business plan and overall growth strategy. If you have annual, three-year, and ten-year goals for your company, your annual and quarterly content marketing plans contain the daily action steps to help you achieve these goals.
As you put together your content marketing plan, keep your short-term and long-term goals top of mind. Which products or services do you want to sell more of in the next one to three years? What new markets do you want to reach? How will you track your success?
Blogging, email, social media, video, print advertising—you have a lot of tools in your marketing toolkit. A content marketing plan can help you integrate these tools so they’re working together to help you grow your business.
Let’s say you intend to blog, send some marketing emails, and boost your presence on social media this year. These content marketing tools work best when they’re working together. When you post your blog to your website, schedule a few posts on social media to help users find it. Follow up with an email at the end of the month featuring the blog post and your related products or services. By integrating your marketing tools, you maximize your marketing investment and grow your business faster.